Inspired by the rhythm of a heartbeat, the flowing lines of our AV logo resemble an ECG pattern, a universal symbol of life and vitality.

The simplicity of the design reflects our minimalist approach, focusing on what truly matters without unnecessary distractions.

When you wear Naieve, you’re not just wearing clothing. You’re embracing the essence of a true life, represented in every detail of our logo and brand. This is more than activewear, it’s a movement towards authenticity, confidence, and living with purpose.